Pure gold doesn't tarnish. It's one of the most chemically stable metals there is, which is part of why ancient gold artefacts can still look bright after thousands of years. That said, most gold jewellery isn't pure gold, and the other metals mixed in to make it durable enough to wear are a different story. When a "gold" ring or chain looks dull or discoloured after a while, it's usually those alloy metals reacting, not the gold itself.
Here's what's actually going on, and what you can do about it.
Gold is chemically inert, meaning it doesn't react easily with oxygen, moisture or most everyday substances. This is what sets it apart from metals like iron, which rusts, or silver, which tarnishes when exposed to sulfur in the air. In its pure, 24 carat form, gold simply doesn't undergo the kind of chemical reaction that causes tarnishing.
Pure gold is quite soft, so most jewellery is made by alloying it with other metals such as copper, silver, zinc or nickel, which add strength and can also affect colour. These additional metals don't share gold's chemical stability, and over time they can react with air, moisture, sweat or certain chemicals, creating a thin surface film that makes the piece look duller, darker or slightly discoloured.
It looks like the gold has tarnished, but really it's the other metals in the alloy doing the reacting, while the actual gold content underneath stays exactly the same.
Generally, yes. The lower the carat, the higher the proportion of non-gold metals in the alloy, and the more likely a piece is to show this kind of surface change over time.
This is also why older, lower carat pieces are more likely to need the occasional clean than high carat jewellery of the same age.
A few common culprits tend to be behind it:
Not quite. White gold typically gets its bright finish from a thin rhodium plating rather than from the gold alloy itself, and when that plating wears thin, the piece can take on a duller or slightly warmer tone underneath. It's a related issue in the sense that it changes how a piece looks over time, but it's down to worn plating rather than the alloy reacting in the way described above.
A few simple habits can keep gold jewellery looking its best for longer:
No, not in any meaningful way. A duller or slightly discoloured piece still contains exactly the same amount of gold it always did. Our specialists assess every item based on its actual weight and purity, not on how shiny or polished it looks when it arrives.
If you've got jewellery that's lost its shine over the years, feel free to get in touch.
With over 33,000 Trustpilot reviews, we aim to keep the process straightforward, whatever condition your jewellery is in. If you've got questions about how items are assessed before an offer is made, our FAQs page covers many of the most common ones.
A tarnished look might just mean a piece needs a gentle clean, or it might be a sign it's been sitting unworn for a while. Either way, requesting a free postage pack is a simple way to find out what it's actually worth.